Right after the sensation of Baahubali at the national and international level, many stars and filmmakers cutting across regions started dreaming of Pan India image. However, after many shocks like Saaho and Sye Raa, everyone started staying away from the pan India craze.
Even Genex Star Vijay Devarakonda ensured that his previous film Dear Comrade release in a grand manner across the south. The film released in all four south Indian languages simultaneously but it failed to live up to the expectations. Earlier Vijay Devarakonda starred in bilingual NOTA in Telugu and Tamil and that too met with the same fate.
Vijay Devarakonda who dreamed of expanding his market in the south, instead got a huge shock when both the films failed even in Telugu. This affected the pre-release business of his upcoming entertainer World Famous Lover.
However, Vijay Devarakonda is keen on taking a similar risk. He is planning to release his upcoming entertainer Fighter directed by Puri Jagannath across the country.
He is planning to release the film not only in South Indian languages but also in Hindi. Analysts are of the opinion whether such risk is needed by Vijay Devarakonda as his market in Telugu is fast disappearing.