Mega Star Chiranjeevi family enjoys tremendous love and affection from all quarters and it is an easy way to target them for anyone to gain media attention and publicity. That is the reason people like Kathi Mahesh, Sri Reddy, and others target mega family- Mega Star Chiranjeevi and Power Star Pawan Kalyan.
Apart from it, most of the print and electronic media publish at least one article on mega family heroes to earn their bread and butter. But as everyone knows, negativity sells more quickly than the positive news. So for the TRPs, more viewership, they come with negative articles to target mega family.
This has been the norm, ahead of mega family heroes films and also during important occasions in the mega family. The same thing is happening once again with Chiranjeevi's upcoming entertainer Sye Raa Narasimha Reddy which is racing for a grand release and during Chiranjeevi's birthday celebrations.
Each and every move of every family member of mega family and their extended family members were scrutinised. Just like how they spread rumours about the rift between Chiranjeevi and Pawan Kalyan earlier, damaging and insinuating articles on Ram Charan and Allu Arjun's marriage life ,Konidela family and Allu family, now they are ganging up against Ram Charan and Allu Arjun.
Rumors spread like wildfire that Allu Arjun did not talk about Sye Raa as he was not being the part of the prestigious project and he barely wished and was not present at Chiranjeevi's birthday celebrations.
What one fails to understand is, the misconception of those writing negative articles by ganging up like crooks against mega family.
Are people fools and become judgemental just by reading their crap all the time against mega family. They are more intelligent and can understand that true love and bonding, strong relations don't come by wishes through social media posts but by personal and cordial relations which Mega family and Mega Star Chiranjeevi has in abundance.