Generally filmmakers take utmost care to ensure that there won't be any leaks of their projects, be it the story, looks of the hero, heroine, shooting updates, title, teaser and trailer details before they announce it officially.
However much to the surprise of all, in case of Trivikram Srinivas' projects everything gets leaked well in advance and the makers only announce it officially at the later date.
Be it Attarintiki Daaredi, A Aa..., Agnyathavaasi and now Ala Vaikunthapuramlo, all the titles got leaked well in advance. Generally when rumors spread about film's story and title, people do not believe. But if it happens in case of Trivikram Srinivas, then one needs to believe it.
Now, many are wondering why leaks are happening only in case of Wizard of Words. They doubt whether Trivikram himself is sending feelers leaking the title to gauge the response from the fans and the movie lovers. Only Trivikram can clear air about the leaks.