Now that iSmart Shankar is sitting on gold mine minting crores in box office terms, definitely Puri is on high. It was years ago we’ve seen Puri in full flow with his eccentric hero characterization, central plot and racy screenplay gone in tandem. iSmart Shankar bought vintage Puri back into form because irrespective of center clause, audience in A, B and C centers liked the film.
Digging deep into iSmart Shankar success, one thing for sure is Puri didn’t change much. He struck to his formulaic fort of heroic elevation, presenting heroines glamorously, freakish chemistry between lead pair, catchy music or trademark villainy. What mattered most is Puri got the distribution of mass elements in wonderful equilibrium.
Scope for commercial Telugu cinema is unquestionably narrow. Directors like Puri if get their methodical formula in right proportion, sky is the limit to gauge their box office caliber. iSmart Shankar is a true example and why not Puri can be really judged successful within his propinquity.