Lately, aggressive and bold romantic entertainers like Arjun Reddy and RX100 scored blockbusters at the box office. Megastar Chiranjeevi felt movies with bold contest becomes the latest trend of film industry.
Chiranjeevi graced Pyaar Prema Kadhal's movie trailer release ceremony as a chief guest and unveiled theatrical trailer. "Movies with bold content becomes the latest trend since those movies are getting big hits", says Chiranjeevi.
Music director Yuvan Shankar Raja stepped into the shoes of a producer and bankrolled the project Pyaar Prema Kaadhal. Kollywood's actors Harish Kalyan and Raiza Wilson have done lead roles in this complete romantic entertainer. Elan directed the film. The movie will be released by Tirumala Productions in Telugu.