From day one, ‘Nandini Nursing Home’ is getting a decent response from movie lovers. Apparently, Box Office numbers matter the most and the film wasn’t raking any promising figures much to the disappointment of senior Naresh and other area wise buyers. However, Naresh is putting up a brave fight making sure that his son Nawin gets registered as hero first.
More than visiting theaters within city and other areas in the name of Vijaya Yathra, NNH team is allotting major time promoting the film in all the available media forms. With a weak talk generated for ‘Ism’ and none of the other releases in last week picked up, Naresh is working hard to take the positive word of mouth publicity deep into audience.
For small and medium budgeted films, biggest problem is retaining theaters till the time positive talk begins to spread. Exhibitors replace movies from third or fourth day when revenues aren’t promising and have already ran into deficits. Naresh is fighting both ways, first convincing the exhibitors to wait for few more days in parallel with pulling of audience to theaters.