Kalyan Ram is leaving no stone unturned to make his forthcoming release 'Ism' a big hit at the ticket windows. He depends upon innovative measures to promote his movie aiming at mostly urban audience.
We have seen in trailers that Kalyan Ram seen with a different mask in action sequences. This mask is now being used for the movie's promotions. A team, appointed by the makers, was seen rallying on vehicles wearing these masks.
Maverick director Puri Jagannadh wields megaphone for the project. Aditi Arya has paired up with Kalyan Ram in the movie. Anup Rubens has scored the music of the movie. Kalyan Ram, himself, produced the film on NTR Arts. The movie is gearing up for release on 21st of October, 2016.