Being a Super Star in Tamil Nadu, why is it Ilayathalapathy Vijay finding it very difficult to find a firm ground in Tollywood when his contemporaries Suriya, Karthi, Vishal etc have done the same with lot of ease? Expanding the business zones into new areas cutting the state and country boundaries is the new trade formula followed by star heroes, producers and directors.
Before deriving on new markets in Overseas, definitely it’s a good idea to unify entire South Indian market into one big territory. For example, Rajinikanth and Kamal Hassan movies release at a time in all South languages. Depending upon public verdict, such movies have the stamina to dictate new rules for Indian Box Office because South Indian movie market and trade scale is bigger than North India.
Despite repeated trials by Vijay on conquering the Telugu hearts, he is miserably failing. His Tamil blockbusters ‘Tupaki, Jilla’ just stood as average grossed flicks in Telugu market. In fact, Vijay is considered as ‘Iron Leg’ by buyers in two Telugu states because very rarely they have earned profits or at least break even with respect to Vijay movies. Last outing with ‘Puli’ is one more best example to defend the argument.