Nayantara's 'Mayuri' though carrying good hype in Kollywood, it's yet to gain momentum in spite of the extensive promotions being made by the producers. Fallen into the category of horror genre, the movie will have a grand release on 17 September in Tamil and Telugu. Tamil film has been titled as 'Maaya'.
The production team has come up with an innovative promotional strategy to get their movie hyped to the core. They have announced Rs.5 lakhs prize money to those people, who watch the movie alone without getting decline in their pulse rate and BP levels at the end of the show. However, they have not given any clarity, how to participate in the contest. Moreover, they should also reveal if the number of spectators is more would all of them be rewarded the prize money or not.
Nayantara, the protagonist, has reportedly played double roles in the movie one is named 'Maaya' and the other one is 'Mayuri'. Aswin Sharavanan has directed the movie while C Kalyan has produced Telugu version.