Prabhas is set to support People Media Factory, which incurred losses of nearly ₹100 crore with The Raja Saab. The film, mounted on a massive budget, failed to connect with audiences, leading to significant financial strain for the production house. Despite the hype, negative reviews impacted its box office momentum from day one.
The production banner faced criticism for not controlling the film's budget and stretching the project over several years. The extended production period and mounting costs became major discussion points in trade circles. However, Prabhas has reportedly agreed to work with People Media Factory again to help compensate for their losses.
This gesture of goodwill gives the production house a chance to bounce back. For their next outing with Prabhas, they need to bring an exciting and powerful director on board, someone who can design a film worthy of Prabhas' market value and star image. With the right script and direction, Prabhas has repeatedly proven that he can deliver massive box office numbers.
Prabhas pan-India appeal with films like Baahubali, Kalki and Salaar stands as proof of his pulling power across markets. If People Media Factory manages to lock a strong creative combination and control the economics smartly, their next Prabhas film could turn the narrative around completely..The production house now shifts focus to setting up the right project, leveraging Prabhas' star power to regain their footing in the industry.