There's speculation that Naga Vamsi, prominent producer, might be reevaluating his long standing partnership with Dil Raju's Sri Venkateswara Creations (SVC) for film distribution. The duo has been synonymous with successful releases, especially during Sankranti festivals, where Vamsi's films were almost always handled by Raju's SVC.
However, recent developments suggest Sithara Entertainments, Vamsi's production house, is exploring alternative distribution channels. The potential split could be a significant blow to Dil Raju's distribution business, as Vamsi's films are often high grossing and frequent. With Vamsi releasing around 6-7 movies annually, his decision would leave a substantial gap in Raju's pipeline.
Annapoorna and Mythri Movie Makers are rumored to be potential new partners, with Annapoorna being a likely candidate. The shift is reportedly driven by internal strategic reasons rather than external pressures. Vamsi's recent film Anaganaga Oka Raju was also distributed by Dil Raju in Nizam.
With several big ticket projects lined up, Vamsi might be looking to diversify his distribution partnerships to minimize risks. If confirmed, this move could signal a significant reshuffle in Tollywood's distribution landscape.