The much-anticipated Akhanda 2 faced a last-minute postponement of its December 5 release, sparking buzz around new dates. Track Tollywood analyzes the best options, December 12th or December 25th. A December 25th release leverages a 4 day Christmas holiday weekend (with 24th premieres) and a strong second weekend with January 1st. However, the long gap risks losing momentum, and Sankranthi releases might cut into its run.
A December 12th release maintains current hype with minimal promo needs, though it lacks holiday weekends initially. The upside? A consistent run till the 4th weekend, benefiting from later holidays a major plus for quick ROI. Distributors pushing for fast returns favor this date. Fans even trend, #WeWantAkhanda2OnDecember12, adds pressure.
December 19th offers holiday boosts in the second and third weeks, with fewer clashes than the 12th or 25th. But grabbing a better slot now seems tough. Sources say distributors leaned toward December 25th, with 24th night premieres, capitalizing on Christmas and January 1st. The challenge? Maintaining momentum with a 2 week gap post-postponement.
The team is finalizing, balancing financial clearances and hype. A December 12th release is possible if issues resolve soon, but December 25th seems likely. But, considering overseas and North market Akhanda 2 poses risk with Avatar Fire And Ash which is also releasing in large screens at the same time.