The Zee Television Networks had been an ace television channel in Hindi, until a few years ago. With the launch of Zee Telugu they have made a name for themselves in the Telugu Television world as well. This TV channel group has many channels for Hindi and English movies. Now they are going to launch an exclusive movie channel for Telugu films. The channel would be called Zee Cinemalu.
It is going to be a 24 hour movie channel that will show all super hit films. News is that they have already bought rights for some big Telugu movies spending a whooping 60 crores and it is not sure whether this will be a pay channel or not.