Will OTT Success Change Their Mindset?

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Mon 25th May 2020 12:37 PM

Will Tollywood Stars Prefer OTT Release?

Will Tollywood Stars Prefer OTT Release?
Will Tollywood Stars Prefer OTT Release?
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The coronavirus outbreak is changing the mindset of people across the world. Reports are coming that the entertainment industry will also undergo a sea change in the future. Fear is still there as to what will be the impact if people go to public places and theatres. This may not go in the coming days.

Under these circumstances people are looking for alternatives and apart from the small screen, digital and Ott platforms are giving attractive and alternate options. Meanwhile, reports are coming that, there will be a revolution in the industry.

Inside talk is Tollywood top production houses may come with their own Ott platforms. Already Allu Aravind started his own Ott platform Aha. Sources say Dil Raju and other producers are planning to venture into the Ott platform. Amazon, Netflix, and other Otts are planning to acquire the rights of the upcoming films.

When people are getting options of watching so many films at one go on Ott platforms, will they come to theaters once the lockdown is removed? Already Otts are coming up with attractive offers saying the future lies here. Analysts feel even top stars should also depend on Ott content. Though they may say that theatres will open sooner, they may soon look for Ott and small screen as alternatives. 

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