Sankranthi is the biggest season for Tollywood. Small films do not get a chance to release in this season. Only star hero films and medium budget films that have support from top producers can release on Sankranthi.
Every year, Sankranthi season witnesses star wars but the coming Sankranthi season competition is increasing. Earlier all Sankranthi releases used to have one or two days gap. So though films used to have competition, they never had a direct fight.
But this time situation changed as Allu Arjun's Ala Vaikunthapurramloo and Mahesh Babu's Sarileru Neekevvaru are releasing on the same day on January 12th. Apart from that Rajinikanth's Darbar and Kalyan Ram’s Entha Manchi Vadavu Ra are also in the race.
Generally, producers of the star hero films hold discussions and used to finalize their release dates. This enabled them to finalize theatres amicably. Both Sarileru Neekevvaru and Ala Vaikunthapurramloo are top stars films. If they had a solo release or released on different dates, their collections wouldn't have affected.
But with both the films releasing on the same day, right from the first day, the competition will be high and they eat upon each other's share. Both will not have huge opening collections. With Kalyan Ram's Entha Manchi Vadavu Ra is also in the race, all the films will get fewer theatres.
Inside talk is both Mahesh babu and Allu Arjun are having ego clashes. They will not suffer losses because of it. However, because of it buyers and distributors who acquired the rights of these films will suffer. Star heroes films are overhyped and the collections and trade reports are only announced to satisfy the ego of the fans. They do not have profits to announce and make proud of.
Already many buyers unable to play this cruel gambling are leaving the field. Even in overseas too, they are not getting half their investment. They are getting content on seeing the gross collections. If one does away with the taxes, theatre lease expenses from the gross, distributors do not have any profits.
Under these circumstances, two stars releasing the films on the same day result in both the film's distributors plunging into huge losses. These may not be applicable to Sankranthi winner but average films will get crushed. Many feel top stars with their egos are getting too greedy and killing the Sankranthi golden goose.