Senior producer C Aswini Dutt is one among the three producers of Maharshi, starred by Prince Mahesh Babu. Though the film's team including Mahesh Babu is doing aggressive publicity, ground realities assert the film is yet to reach break even in many areas.
As we know, late NTR's image is seen in Aswini Dutt's Vyjayanthi Movies banner logo. Since NTR named the production house as Vyjayanthi Movies and enacted the first film of the banner 'Eduruleni Manishi', Aswini Dutt is using NTR's image on his banner's title logo.
But then, Aswini Dutt couldn't get great hits with NTR, ANR and Krishna. Films like Eduruleni Manishi, Yuga Purushudu, Gurusishyulu, Adavi Simhalu, Agniparvatham, Brahmarudrulu etc. got the statuses ranging from flops, averages and just hits.
Aswini Dutt scored a significant hit with Nagarjuna's Akhari Poratam. However, Aswini Dutt's Vyjayanthi Movies got enormous popularity and reputation with Megastar Chiranjeevi's ever remembered industry hit Jagadeka Veerudu Athiloka Sundari.
Thereafter, Aswini Dutt delivered a few more utter flops with other heroes. But then, Chiranjeevi again turned saviour of Dutt with industry's second biggest hit Choodalani Vundi and industry hit Indra.
All in all, Chiranjeevi gets maximum credit for the existence of Vyjayanthi Movies as a renowned banner today. Apart from NTR's image, Chiranjeevi's pic from JVAS should also be inducted on Vyjayanthi Movie title logo and which may change the fate of the banner as well.