Tholi Prema from young hero Varun Tej is creating good buzz ever since first look posters are out few days back. Directed by Venky Atluri, the film reportedly to release under Dil Raju monitoring is simply said to be a trade gimmick played cleverly by producer BVSN Prasad.
In fact, a similar feat was gambled on Sai Dharam Tej’s Jawaan wherein producer Krishna is made to pay every rupee including theater rents to Dil Raju though Dil Raju is widely publicized as the presenter for film.
Dil Raju being a trusted and popular brand, any film into his Nizam distribution ambit fetches extra in other territories of Andhra Pradesh and Overseas. Cashing on Dil Raju’s label, Jawaan really made some good pre release money and BVSN Prasad is consciously re-doing the same trick on Tholi Prema just to hike the craze and make hay while the sun shines, said reliable sources from distribution circle.
In the same go, we also heard on Vaurn Tej is not completely happy with final Tholi Prema output.
