Baahubali 2, the visual spectacle which made entire world to go in deep shock on a Tollywood film being made with 450 Crores budget is today all set to handshake unbelievable 1000 Crores mark. While all credits should be given to director SS Rajamouli and producer Shobu, Prasad; one man whose name needs to be mentioned with an underlining is Daggubati Rana.
Yes, the young hero’s well timed move to bring in a big and influential player like Karan Johar from North to associate with Baahubali trade in North India changed the equation once for all. Some say, Rana and his father Suresh Babu played pivotal to shove the magnum opus onto a higher visible platform though producers Shobu, Prasad did their parts.
Without Karan Johar, definitely Baahubali 2 would have remained a South Indian regional film targeted majorly at Telugu and Tamil audience. A film’s content and narrative definitely matters but off late, there’s something more than making, it’s the marketing and promotional campaigns to explore the new business horizons.
Best example to quote is, Rajamouli's Eega released as Makkhi. It hasn't got Karan Johar brand, genuinely the film also hasn't got its worth due share in North India.
So, Baahubali will remain in Indian cinema historical books not only for its magnitude and scale of making but also for re-defining the process of promoting and selling a product. That’s the new age cinema economics.