Why This Craze for 'Express Raja'?

Young hero Sharwanand's 'Express Raja' is creating ripples at the box office right now. According to the reports the movie is releasing around 600 theaters world wide which is almost on par with the release theaters of a few other big films of Sankranthi. In US alone the movie is releasing in 90 screens. 

On the other hand, the movie's satellite rights have been acquired by MAA TV for a whopping of Rs.3.25 crores. Given the pre biz, number of screens to be released and huge satellite price are taken into consideration, it is understood the movie has generated huge hype at the moment. 

But then, why this hype and hoopla generated all of a sudden? It is a known thing that Sharwanand's previous films 'Run Raja Run' and 'Malli Malli Idhi Rani Roju' scored super hits at the box office and the hero is looking forward to complete a hat-trick with 'Express Raja'. Also, the production house of the movie has made blockbusters like 'Mirchi' and 'Bhale Bhale Magadivoy'. All these factors made 'Express Raja' to stand as one of the crazy films of Pongal season. The movie hits the cinemas on January 14.