Instead of working dangerously by spending huge amounts on other star heroes, it would be a safe idea for a producer like Nandamuri Kalyan Ram to make films with his own family members as heroes. The established banner of NTR Arts is deep struck in financial unrest due to irrecoverable projects of ‘Kick 2’ and ‘Om 3D.’ Being passionate towards the work you do isn’t enough in film production, one has to have enough knowledge and assessment power while pouring in Crores money.
When going with himself as hero, how good was it for Kalyan Ram to risk on 3D project ‘Om’ with budget of nearly 30 Crores and at the same time how wise was for NKR to invest nearly 40 Crores on ‘Kick 2’ understanding the stamina of Raviteja, questioned many critics staring at Kalyan Ram moves. Now that happened is happened and he cannot bring back the lost money at any cost, the only choice is to remain rationale with the experience earned.
‘Kalyan Ram is no more operating with his old attitude. He is no more to encourage outside heroes on NTR Arts banner. He learnt invaluable lessons and is sincerely working on future projects. These include, one with Junior NTR and the other is himself as hero. Controlling the budget was an area he is failing consistently and this will not be repeated,’ a source close to NTR Arts shared. This is a tough decision and hope it works.