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Too Much Publicity, But Only 12 Cr. Nett

Tue 14th Jul 2015 12:15 AM
Too Much Publicity, But Only 12 Cr. Nett
Too Much Publicity, But Only 12 Cr. Nett

A Hindi cinema has a potentiality of Rs.700+ crores including Overseas collections, which was proven by Aamir Khan's industry hit film 'PK'. In the meanwhile, SS Rajamouli's 'Baahubali's Hindi version was released on July 10 amidst good expectations. The movie has managed to collect Rs. 12.24 crore for two days. Since it being a Hindi dubbed movie, this is definitely a record among all the Hindi dubbed versions of South except Shankar's 'I'.

But then, 'Baahubali' was never treated as a dubbed movie by the makers. The makers publicized it as a movie with a universal concept and would be received quite well in other countries too. When top filmmaker of Bollywood, Karan Johar acquired the rights of the movie, the movie was treated like a big movie. The movie was promoted as 'India's Biggest Motion Picture' and 'India's Costliest Movie'.  Moreover, Bollywood's biggies like Amitabh Bachchan, Salman Khan, Sekhar Kapoor and many others heaped praises on the movie. 

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Given all this hype and hoopla, the movie could have fared much more than that of the present collections. But then, the film  finally might end up with Rs.25 crores nett collections. Incidentally, more than half of the collections have come from Mumbai. Whatever it is, 'Baahubali' showed the way for other Telugu projects how to promote a movie to spin money in Bollywood too.