Kuberaa Opted For Four Week Window For OTT Release In Hindi

The upcoming pan-Indian film Kuberaa, starring Dhanush and Rashmika Mandanna, is set for a June 20 release. Directed by Sekhar Kammula, the film also features Nagarjuna in a pivotal role. However, despite its star-studded film may face challenges in getting a wide release in national chains like PVR INOX and Cinepolis due to its four-week theatrical window.

The makers of Kuberaa have opted for a four-week theatrical window for the film's Hindi version, which may limit its release in national chains. Only films with an eight-week theatrical window can be screened in these chains. Reports suggest that the four-week window was a result of Amazon Prime Video's threat to cut ₹10 crore from their deal if the film wasn't released on the scheduled date. This decision may impact the film's potential to perform well in North India.

With a star-studded cast, Kuberaa had the potential to do exceptionally well in North India. However, the limited release strategy may hinder the film's success. The trailer of Kuberaa is expected to drop in pre release event, which will give audiences a glimpse of the film's storyline. Currently, Housefull 5 is the only film performing well in the Hindi-speaking market, leaving room for other films to succeed.

The performance of Kuberaa will depend on various factors, including the audience's reception and the film's overall quality. With a talented cast and crew, Kuberaa has the potential to be a hit. However, the limited release strategy may impact its box office performance. The film's success will be closely watched, given the current market trends and competition.