In any film industry, it is difficult to promote small and medium budget films. So the makers have to think in a creative manner. For them, beautiful and melodious Songs are turning out to be their only and the most powerful weapon.
The sensation Karthikeya, Payal Rajput's RX100 created after its release is well known. However, the film got the attention of all after the song 'Pilla Ra' went viral on social media. Chetan Bharadwaj's music cast a magic spell on everyone.
Similarly, Husharu got immense publicity with the song 'Undiporade' tuned by Rhadhan. The same is the case with Kallallo Kalavaramai from Dorasani and Muddabanti Puvvulilaa from Kausalya Krishnamurthy.
Even Songs in Allu Arjun's Ala Vaikunthapurramloo like Samajavaragamana, Ramuloo Ramulaa, Butta Bomma became chartbusters before the release. The same is the case with the Songs in iSmart Shankar, Sye Raa, Venky Mama, and Prathi Roju Pandage.
Arare Manasa from Falaknuma Das, Nee Kannulu Naa Dillulo Naatukunnaye from Savari created the same impression. Anup Rubens tuned Neeli Neeli Akasam in 30 Rojullo Preminchadam Ela created a sensation.
Pawan Kalyan's Vakeel Saab song Maguva Maguva tuned by Thaman attracted all. The same is the case with Nee Kannu Neeli Samudram, Dhak Dhak tuned by Devi Sri Prasad in Uppena is attracting all. No Pelli Song from Sai Tej's Solo Bratuke So Betteru and Nuvve Nuvve from Ram's RED attracted all. Nani, Sudheer Babu's V Songs Manasru Maare, Vastunna Vastunna also attracted everyone.