Prasad Vara Potluri is a passionate producer and his banner Pvp Cinema was trying out of the box concepts which in fact misfired terribly. Films like ‘Varna, Size Zero’ have bit the dust so badly keeping their brand reputation at big risk. Profits aside, the banner even failed to produce break-even films which showed their inconsistent approach in selecting the subjects, artists, directors and the plan of action during the production stages too.
However, the criticism aimed against Pvp might be bogged down with recently released ‘Kshanam’ proving to be a jackpot. Yes, the film produced and promoted in less than 2 Crores budget is all set to make Pvp a happy man with assured benefits. Trade reports say, ‘Kshanam’ recorded decent collections by the first weekend and this is surely a big break to flop saga of Pvp Cinema.
‘Prasad V Potluri is a man of extravagant fondness towards glamour field. His business formula of investing huge amounts on relatively weak scripts hasn’t achieved desired results. When experimenting with new genres, the risk has to be kept within controllable limits which Pvp Cinema has forgotten. Pvp seems to have tightened the stand in elimination of unnecessary production costs. When high budgets of 15 to 40 Crores could not get them a successful result, a mere 2 Crores project has done the trick. Learning the lessons from failures, hope they have mugged up an interesting statistical formula in ‘Kshanam’ and should apply the same on forthcoming films,’ a critic commented.