‘Lover’ boy Aadi is turning towards carving a mass image. He looks to have transformed into a macho avatar building six packs for the new movie of ‘Rough’ which has ravishing Rakul Preet Singh as heroine. ‘Rough’ teaser has been released yesterday and the first impression is, Aadi is just tough in ‘Rough.’ There are a couple of slow motion shots showing Aadi’s well built body and the single dialogue of ‘Rough Aadinchesthaa’ is also quite catchy. ‘Rough’ is directed by Subba Reddy while M Abhilash is producer and Marudhuri Raja is the writer. KK Senthil and Arun Kumar are the producers. Mani Sharma is music director.