The sadness on producer BVSN Prasad’s face was clearly evident at the press meet arranged yesterday to announce the release date of ‘Atharitniki Daaredi’ as September 27th and not October 9th. The imminent threat of first 90 minutes of movie leaked on net will be on the opening collections. As Power Star is the biggest opener in Tollywood, worries of producer, distributor and exhibitors is about losing the volumes of audience in first week which in fact would take them almost near to break even irrespective of the critics ratings and mouth talk.
Much before this leakage episode, there were high expectations and enormous BO manipulations going around ‘Atharintiki Daaredi.’ Never to wonder, some of the sections of media have speculated this flick as a threat even to ‘Magadheera’ records. Well, this is past and piracy will have its affect. What will be the BO target of ‘AD’ now? Will it be 50 or 60 Crores?