Is it really bad for 'Life is Beautiful'?

Why Sekhar Kammula promoted ‘Life Is Beautiful’ so aggressively exceeding his regular levels? Why did they select huge number of opening screens which is actually against the trade formula of Sekhar’s last flicks? Were they really doubtful on the long run? Many more doubts are circulating in trade circles on the final commercial verdict of ‘Life Is Beautiful.’ Without any doubt, the target audiences of Sekhar are Youth and Families and he has done the same for ‘LIB.’

Given the depth of emotions and subject span or life of ‘LIB’ is more than ‘Happy Days,’ surely public isn’t completely satisfied with the brand value of Sekhar. Yes, around the same time of second, third and fourth weeks of ‘Happy Days,’ college going students were literally on repeats irrespective of the center but the same is not happening with ‘LIB.’ When spoke with a theatre management of ‘B’ range centre, they expressed happiness for recording houseful openings even with no star value in casting but the same isn’t sustained after three days. What kind of new benchmarks Sekhar can create for himself by relying only on the tastes of A class centers will have to be wait and seen.