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Reason for Rajamouli share in AR

Thu 26th Jul 2012 02:56 AM
Reason for Rajamouli share in AR
Reason for Rajamouli share in AR

Rajamouli through his twitter account confirmed of buying a share in ‘Andala Rakshasi’ skated for release on August 10. Film sources commented that, the basic reason why Sai Korrapati agreed for the deal is ‘Eega.’ Yes, the relatively new producer who initially targeted ‘Eega’ as a small experimental project later on made it as a magnum opus with extra ordinary visual graphics. When critics started to bash up ‘Eega’ for the vague delays in release, definitely it’s the marketing mind and business strategies of Rajamouli helped the movie to get enormous hype before the exact release time. This is where Sai Korrapati gained his confidence back and is surprised with the brand value of Rjamouli when openings created a tsunami at BO.

If Rajamouli is made a share holder for ‘Andala Rakshasi,’ unquestionably the ace director has to market this film too with innovative techniques. Shouldering this kind of responsibility on Jakkanna will also bring extra force to ‘Andala Rakshasi’ which unfortunately do not possess any big star cast. So, we might soon see Rajamouli getting into action rendering the services to vend this tiny yet beautiful project.

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