It was the heroes who ruled the roost in film industry for several years. Their word was law and everyone form producers to directors had to toe their line. After that it was the turn of some heroines. They commanded huge sums and the producers had no option but shell the amount demanded by the heroines. The directors were always relegated to the third place.
All this has changed now with the entry of new crop of directors. We now have Rajamoui, VVVinyak, Puri Jagannath, Sreenu Vytla and Trvikram Srinivas etc. They are all stars in their own light and command a committed fan following. These directors too come at a fancy price. The top five directors are reported to charge upwards of five crore per film. Among them, it is SS Rajamouli with continuous hits to his name who commands a price tag of around 7 crore!