Kollywood Composers Ready to Rule Tollywood

Tollywood has become one of the biggest forces in Indian cinema. Films featuring Prabhas, NTR, Ram Charan and Allu Arjun are attracting audiences across the country, particularly in North India. Their films are no longer confined to Telugu-speaking states, with Hindi and other dubbed versions finding a wider market.

However, an interesting trend is emerging behind this growing pan-India reach. While Telugu stars and filmmakers are gaining popularity nationally, music directors from Kollywood are increasingly becoming the preferred choice for several big Telugu projects.

Devi Sri Prasad, M. M. Keeravani and Thaman have delivered several chartbusters and continue to be among the leading composers in Tollywood. Yet, when it comes to nationwide recognition, A. R. Rahman and Anirudh Ravichander enjoy a different kind of popularity, particularly among Hindi-speaking audiences.

This is not the first time Tamil composers have made a strong impression beyond their home industry. Ilaiyaraaja and Rahman built a huge following across different languages through their music. Rahman, in particular, changed the way Indian film music was received nationally and internationally. Anirudh is now enjoying a similar level of attention among younger audiences, with his songs and background scores finding listeners well beyond Tamil cinema.

Interestingly, Telugu music directors also have a long history of influencing Indian film music. Composers like Saluri Rajeswara Rao and Adi Narayana Rao made significant contributions to Telugu cinema and its musical legacy. Over the years, several tunes and musical styles travelled across industries, with composers borrowing influences from one another.

M. M. Keeravani also explored Bollywood under the name M. M. Kreem. He delivered music for several Hindi films, including Jism and Rog. However, his national recognition did not reach the same level as Rahman's or Anirudh's.

Now, Anirudh has become one of the most sought-after composers in Indian cinema. His association with major stars and filmmakers has helped him build a strong brand beyond Kollywood. Telugu filmmakers who have established themselves in the Hindi market are also looking at his popularity while making casting and technical choices for their big projects.

The interesting part is that Tollywood has already established its stars and directors across India. The next step could be building a similar national identity for its music directors. Until then, Kollywood composers appear to have an advantage when it comes to attracting attention from filmmakers looking for a wider musical reach.

- Ashish