Kriti Sanon on the controversial ad

Kriti Sanon's Rakshabandhan commercial promoting Giva jewellery brand landed in huge controversy over her outfit.

Social media user questioned Kriti's styling and wrote, “Where is Puja Ki thali? Why are you wearing bra in front of your brother? Is this a Raksha Bandhan? Where is Tilak?” Even Kangana Ranaut blasted Kriti Sanon for the commercial.

In the midst of all this, Kriti Sanon reacted in the following way.

"The essence of festivals is not in the clothes you wear, it is in the emotions and meaning you hold for the traditions. Rakshabandhan is a bond of protection. My sister and I tie rakhi to each other. We know we can protect each other no less than a brother would have,"

"And for us, this prayer and promise extends to our dogs too! Afterall, they are family!"
"Also, when will we stop telling women what to wear?? Ethnic fashion has evolved over the years, but still a woman's respect for her culture is measured with just her clothes!! Culture & Traditions are in her heart, not in her neckline!"

---- Pramod Nandivada