KoKa Hits Half Century

Varun Tej action comedy Korean Kanakaraju crossed 50.30 crore gross worldwide in 10 days. Directed by Merlapaka Gandhi, the film opened to decent numbers and held steady through weekdays. Produced by UV Creations and First Frame Entertainments, it marks Varun Tej first commercial hit in years.

The film blends comedy and action with Varun Tej and Satya scenes drawing strong laughs. Thaman S background score and songs boosted repeat value. Positive word of mouth helped occupancies in mass centers. Trade note distributors have entered profitable zone in key territories.

After a string of underperformers, Korean Kanakaraju gives Varun Tej a much needed theatrical win. The 50 crore mark signals audience pull for commercial entertainers. The clean comedy track and runtime worked in its favor during second weekend and weekday shows.

With steady holds, Korean Kanakaraju is expected to add more in week 3. Overseas and Telugu states contributed major share to the 50 crore plus total. Trade expects the film to finish as Varun Tej biggest grosser recently and strengthen his market value.

- Veda