Hyderabad Becomes Netflix New Hub

Netflix has officially established its presence in Hyderabad by leasing a 41,000 square-foot office space at CapitaLand ITPH Block A in HITECH City, marking its first major office in the city. The same building also houses Warner Bros. Discovery, creating an entertainment-technology cluster that facilitates collaboration and innovation. This strategic move reflects Netflix's focus on technology operations, engineering talent, and back-end infrastructure.

The new office will likely house teams focusing on regional content development, project supervision, technical workflows, and vendor management for production and post-production tasks. Hyderabad's proximity to Tollywood, one of India's most commercially successful film industries, will streamline content pipelines and create opportunities for local talent. The establishment of Netflix's hub is expected to boost creative jobs, vendor ecosystem, and regional storytelling, making Hyderabad a global media and content powerhouse.

Netflix's expansion in Hyderabad is part of its ongoing strategy to strengthen collaborations with Telugu, Tamil, Malayalam, and Kannada content creators, reaching wider audiences. The city's robust infrastructure, skilled workforce, and favorable government support have made it an attractive destination for technology and media companies.

The move also enhances Hyderabad's brand positioning as a city of innovation in IT and new age entertainment. With big budget productions from South India gaining global recognition, Hyderabad is well positioned to sustain high scale creative storytelling.

In a major moment for Indian cinema fans, Netflix has teamed up with Yash Raj Films (YRF) to make classic Hindi films available in nearly 200 countries for international viewers. This collaboration brings a rich slice of Bollywood history to global audiences, allowing fans old and new to enjoy iconic films anytime, anywhere.