Baahubali: The Epic, starring Prabhas and directed by Rajamouli, and Mass Jathara, featuring Ravi Teja, are set to release in theaters next week, with early paid premieres scheduled the night before their official release dates.
This trend of early premieres is gaining popularity in Tollywood, allowing Indian audiences to generate buzz and contribute to the films' box office success. The early premieres are expected to boost the films' performance, especially for Mass Jathara, a mass commercial entertainer targeting Indian audiences.
With paid premieres on October 30 for Baahubali: The Epic and October 31 for Mass Jathara, fans are eagerly awaiting the releases. This approach is becoming increasingly popular in Telugu cinema, with more filmmakers opting for early premieres to generate local buzz and drive box office success.
The strategy is paying off, as Indian audiences are now contributing to the initial word of mouth and buzz, rather than relying solely on overseas audiences. With both films generating excitement, the upcoming weekend promises to be an exciting one for Tollywood fans.