Kannappa Locks OTT Deal With Two Conditions

Vishnu Manchu's much-anticipated film, Kannappa, is set to hit theaters on June 27, and ahead of its release, the movie's trailer has already created a lot of buzz. In a unique move, Manchu has signed a two-clause agreement with an OTT platform for the film's post-theatrical release. The deal depends on the film's box office performance, with the OTT release window varying between one month and eight weeks after the theatrical release.

According to reports, if Kannappa is a box office hit, it'll be released on the streaming platform only after completing an eight-week theatrical run. However, if the film doesn't perform well, it will be released within one month of its theatrical release. This deal suggests that Manchu is looking to maximize his returns on investment, with a major portion of his investment in Kannappa reportedly being recovered from the post-theatrical rights alone.

Kannappa boasts an impressive cast, including Akshay Kumar, Prabhas, Kajal Aggarwal, Mohan Babu, and Mohanlal in special cameo appearances. The film is based on the Hindu mythological legend of Kannappa, a resolute devotee of Lord Shiva, and is directed by Mukesh Kumar Singh. With its unique storyline and star-studded cast, Kannappa is expected to be a major hit at the box office.

The film's financial strategy is also noteworthy, with Manchu reportedly ensuring that a major portion of his investment is recovered from the post-theatrical rights alone. This suggests that Manchu is confident about the film's success and is looking to reap the benefits of his investment. With Kannappa's release just around the corner, fans are eagerly waiting to see how the film performs and whether it meets their expectations.