'Khaleja' plan working very well

These days audio functions have become mere publicity stunts to create the hype and increase the craze for the respective movies. Most of the producers follow the formula and we have seen earlier this for all big movies. Now, with two big releases of ‘Khaleja’ and ‘Brindavanam’ ready for war at BO, producers can’t miss minute of the chances to dominate each other. 

‘Brindavanam’ audio from Thaman is released few days ago and rocking the charts helping Dil Raju to increase the craze for his Family movie. But, same isn’t really applicable to ‘Khaleja’ as audio is not released but movie release date is confirmed as October 7 which could by every chance 10 days after the audio release. 

Ten days is a small period for audience to really get the kick of music and start discussing about the lyrics and picturization. Now, this is what made Sony to release the Teasers/Full Length Tracks of ‘Khaleja’ three to four days before the official audio release. Well, Sony’s new strategy is really working out and everywhere it is just ‘Sada Siva’ humming in Andhra Pradesh.

Now, surely audiences have forgotten ‘Bridnavanam’ songs for a while by the magical combo of Mani, Trivikram, Mahesh and Singanamala.

Click this link to listen the full length track of ‘Sada Siva from ‘Khaleja’