Reason behind Kalki 2898 AD OTT premier delay.Amidst a string of disappointing releases, including "Double iSmart" and "Mr. Bachchan," Prabhas's sci-fi epic "Kalki 2898 AD" found a lifeline in the theatrical market. With a five-day holiday weekend looming, distributors strategically re-released the film in over 60 theaters across Andhra Pradesh and Telangana, capitalizing on the lack of compelling new offerings.
"The recent releases weren't drawing crowds," explains a distributor. "With 'Mr. Bachchan' and 'Double iSmart' performing poorly, we were worried about the lost revenue during the holiday weekend. So, we screened 'Kalki,' which is a visually spectacular film, and found some decent collections."
The decision to re-release "Kalki" in theaters was further supported by its unique appeal and the audience's willingness to pay Rs. 100 per ticket for the sci-fi thriller, particularly at single-screen theaters.
<h2>Digital Premiere Postponed:</h2>
The film's digital premiere, initially scheduled for August 15th, was deliberately pushed back to August 22nd to coincide with the holiday weekend. This strategic move aimed to help distributors recover some losses and capitalize on the limited entertainment options available.
<h2>The Re-release Trend:</h2>
The success of Mahesh Babu's "Murari" re-release, which generated Rs 6 crores, has spurred a wave of re-releases, with Chiranjeevi's blockbuster "Indra" set to return to theaters on August 22nd. Distributors are increasingly turning to re-releases of superstar films to salvage their businesses and attract audiences, especially during periods of weak new releases.
"Superstars' re-releases are our lifeline," concludes the distributor. "Otherwise, it would be incredibly difficult for exhibitors and distributors in Andhra Pradesh and Telangana to survive."
This shift in strategy reflects the challenges faced by the Telugu film industry, where box office performance is unpredictable, and audiences are discerning about their choices. As the industry navigates these complexities, re-releases of established films appear to be a temporary solution for survival until the next big blockbuster emerges.

Movie News

 Reason Behind Kalki OTT Delay

Kalki 2898 AD OTT Premier Deferred For A Reason

Shah Rukh Khan, Bollywood's beloved Baadshah, has revealed surprising details about his lifestyle, including his sleep and diet habits. In a recent interview, SRK shared that he sleeps at 5 a.m. and Wales at 9 - 10 AM due to his work schedule, which often keeps him up until 2 a.m. He also disclosed that he works out for half an hour every day before bed and only eats one meal a day.

SRK's unique lifestyle habits are a testament to his dedication to his craft. Despite his busy schedule, he prioritizes his fitness and health, allocating just 30 minutes daily for exercise. His diet consists of only one meal a day, which is a surprising revelation given his energetic and charismatic on-screen presence.

The 58-year-old actor also reflected on his hiatus during the pandemic, during which he learned Italian cooking and maintained his physique through regular exercise. SRK's commitment to his health and fitness is admirable, and his ability to balance his work and personal life is a key factor in his success.

On the work front, SRK is gearing up for his upcoming film, King, directed by Sujoy Ghosh, which also stars his daughter Suhana Khan. He was recently bestowed with a lifetime achievement award, the Pardo alla Carriera, also known as Career Leopard, at the Locarno Film Festival.

SRK sleeps when everyone else rises

Shah Rukh Khan Revealed That He Sleeps At 5 AM

The R-rated movie landscape has witnessed a significant shift with the release of Deadpool &amp; Wolverine, starring Ryan Reynolds and Hugh Jackman, which has dethroned Joker as the highest-grossing R-rated movie at the global box office in just 23 days. This Marvel Cinematic Universe film has made history by crossing the billion-dollar mark and surpassing Joker\'s global gross of $1.079 billion, establishing itself as the new highest-grossing R-rated movie with a total of $1.086 billion.\r\nJoker, starring Joaquin Phoenix, held the top position since 2019, earning critical acclaim and an Oscar for Best Actor. However, Deadpool &amp; Wolverine\'s massive success has pushed Joker down to second place, marking a significant milestone in the R-rated movie landscape.\r\nThe success of Deadpool &amp; Wolverine can be attributed to its scale, anticipation, concept, and star-studded cast, which aligned to make it a blockbuster hit. However, its position is still at risk with the upcoming release of Joker 2, also known as Joker: Folie &agrave; Deux, starring Joaquin Phoenix and Lady Gaga, which has the potential to earn even more than the first installment.\r\nThe competition between these two R-rated movies will be interesting to watch, especially with Joker 2\'s release in October. Will Deadpool &amp; Wolverine maintain its top position, or will Joker 2 reclaim the throne? Only time will tell, but for now, Deadpool &amp; Wolverine basks in the glory of its historic achievement.

Deadpool & Wolverine Creates History

Deadpool & Wolverine Emerged As Highest Grossing R Rated Film

\"Maruthi Nagar Subramanyam,\" starring Rao Ramesh, is set to hit screens on August 23rd, promising a humorous ride based on a real-life incident that inspired director Lakshman Karya.\r\nThe film, produced by PBR Cinemas and Lokamaatre Cinematics and presented by Tabitha Sukumar, revolves around Rao Ramesh\'s character, who finds himself in a comedic whirlwind after an unexpected Rs. 80,000 credit in his bank account. The incident, experienced by Lakshman himself, sparked the film\'s concept, drawing inspiration from the director\'s humorous interactions with friends and family.\r\n<h2 style=\"text-align: justify;\">A Touch of \"Ala Vaikunthapurramulo\":</h2>\r\nThe film boasts an interesting connection to Allu Arjun\'s blockbuster \"Ala Vaikunthapurramulo,\" with a unique twist. Ankit Koyya, who plays Rao Ramesh\'s son in the film, imagines himself as a misplaced wealthy child, mirroring Allu Arjun\'s character in the blockbuster. This intriguing similarity ties the film to the Allu family, adding a layer of intrigue and humor.\r\n<h2 style=\"text-align: justify;\">Mythri Movie Makers\' Involvement:</h2>\r\nTabitha Sukumar, wife of renowned director Sukumar, was drawn to the film\'s unique story and decided to present it. This led to the involvement of Mythri Movie Makers, who will be distributing the film in the Telugu states.\r\n<h2 style=\"text-align: justify;\">High Expectations:</h2>\r\nLakshman Karya is confident that \"Maruthi Nagar Subramanyam\" will deliver a memorable cinematic experience for audiences. He praises Rao Ramesh\'s brilliant acting prowess, highlighting his dedication to the film.\r\nWith its real-life inspiration, a touch of \"Ala Vaikunthapurramulo\" magic, and a strong cast, \"Maruthi Nagar Subramanyam\" promises a hilarious and entertaining journey for audiences on August 23rd.\r\n<div style=\"text-align: justify;\"></div>

Icon Star connection in MNS

Allu Arjun Film Shades In Maruthi Nagar Subramanyam

Vijay Raaz has confirmed that he was removed from the sets of Son of Sardaar 2, claiming that he was thrown out within 30 minutes of arriving on set. According to Raaz, the reason for his removal was that he did not greet Ajay Devgn, who was busy with the creative team at the time. However, the makers of the film have disputed this claim, stating that Raaz was removed due to his unreasonable demands and disrespectful behavior.\r\nKumar Mangat, the producer of the film, stated that Raaz was asking for a bigger room, a larger vanity van, and was overcharging for spot boys. Raaz also allegedly demanded two cars for his three-person staff. Mangat claimed that Raaz\'s behavior was unacceptable and that his removal from the film resulted in a loss of Rs. 2 crores, which Raaz refuses to pay back.\r\nRaaz has denied these claims, stating that his only misconduct was not greeting Devgn. He claimed that he was simply talking to his friends and did not want to disturb Devgn, who was busy with the creative team. Raaz also justified his demand for a bigger room, stating that he needs space to practice yoga every morning.\r\nThe controversy surrounding Raaz\'s removal from the film has sparked a heated debate, with both parties presenting different versions of events. Sanjay Mishra has since replaced Raaz in the movie, which is currently shooting in the UK and stars Ajay Devgn, Mrunal Thakur, and Chunky Pandey.

Controversy Surrounds SOS 2

Vijay Raaz Tall Claims Against Ajay Devgn After Removed From Son Of Sardaar 2

Rebel Star Prabhas is making headlines with the official launch of his upcoming film with director Hanu Raghavapudi, produced by Mythri Movie Makers. The grand Pooja ceremony in Hyderabad marked the film\'s launch, with pictures and videos going viral online. The film\'s heroine, Iman Esmail aka Imanvi, a social media sensation, has been officially roped in as the female lead, making her Tollywood debut.&nbsp;\r\nImanvi is a talented dancer and choreographer from Delhi with a significant online following. Imanvi\'s impressive dancing skills have earned her a massive online following, with nearly 7 lakh followers on Instagram and over 1.81 million subscribers on YouTube. Her Tollywood debut is highly anticipated, and her pairing with Prabhas is expected to create a buzz.\r\nThe upcoming film is a period drama set during the era of Subhash Chandra Bose, with Prabhas portraying an army officer in a romantic storyline. A special set is being built at Ramoji Filmy City on a huge note, where most of the shooting will take place. The movie is being produced on a grand scale by Mythri Movie Makers, marking Prabhas\' return to the romance genre after Radhe Shyam.\r\nThe film\'s launch has generated excitement among fans, and the grand scale of production promises a cinematic experience like no other. With Prabhas and Imanvi on board, this period drama is set to captivate audiences across the nation. Makers are planning to release the film by the end of 2025 or during early 2026.

About Prabhas Heroine In His Next

More About PrabhasHanu And Its Heroine

Mohanlal, the 64-year-old Malayalam superstar, has been admitted to the Amrita Institute Of Medical Science in Kochi due to ill health. He was diagnosed with fever and breathing issues after being unwell for a couple of days. The actor had recently returned to Kochi after completing the shooting schedule of L2 Empuraan in Gujarat and the post-production of Barroz.

According to the latest updates, Mohanlal is recovering well, leaving his fans and well-wishers relieved. The medical center released an official statement confirming his health condition, stating that he was admitted with high fever, breathing difficulty, and generalized myalgia (muscle pain). The superstar is suspected to have a viral respiratory infection, which may be causing his fever and discomfort.

The medical team has advised Mohanlal to take medication for his fever and infection and to take complete rest for five days. He has also been advised to avoid crowded places until he recovers completely. In light of his health issues, Mohanlal has decided to take a break from all his personal and professional commitments for a few days.

The official statement from the medical center has reassured fans that Mohanlal is on the road to recovery. His well-wishers and fans are wishing him a speedy recovery, and the actor is expected to resume his work commitments once he has fully recovered from his illness.

Mohanlal Hospitalised

Mohanlal Is On The Road To Recovery Assures Hospital Bulletin

Why did Pawan rejected Kushi sequel. SJ Suryah, a multi-faceted talent known for his acting and directorial prowess, is currently experiencing a meteoric rise in popularity. With a packed schedule filled with Telugu and Tamil projects, he\'s become the sought-after actor of the moment.\r\nHis journey from director to actor has been remarkable, and it\'s intriguing to note his early foray into writing. He revealed during the promotions of \"Saripodha Sanivaram\" that he penned a story in phonetical Telugu, which he envisioned as a sequel to the iconic \"Kushi\".\r\nHe pitched this concept to Pawan Kalyan, who initially expressed interest, but later changed his mind due to a shift in his focus away from love stories.\r\nDespite his disappointment, Suryah stands by his belief that the project would have been a blockbuster.\r\nIt\'s worth noting that while the details about the story and its relation to \"Puli\" are not clearly mentioned, it seems likely that Suryah, inspired by Pawan Kalyan\'s changing interests, developed a new storyline.\r\n\"Saripodha Sanivaram,\" featuring Nani in the lead role, is scheduled to release on August 29th and promises to showcase Suryah\'s acting prowess once again.\r\nThis insightful glimpse into Suryah\'s creative journey highlights his passion for storytelling and his unwavering belief in his work. It also reminds us of Pawan Kalyan\'s dynamic career path and how he constantly evolves as an artist.

Why did Pawan rejected Kushi sequel

Pawan Kalyan Rejected Kushi Sequel

Shriya steals with her glamor. Shriya Saran Radiates Glamour in Maldives Getaway, Hints at Upcoming Projects.\r\nShriya Saran, a perennial favorite in the South Indian film industry, continues to captivate audiences with her impeccable style and undeniable charm. Her recent Instagram posts, showcasing a breathtaking Maldives getaway, have sent fans into a frenzy.\r\nWhile soaking up the sun and celebrating Radha\'s birthday, Shriya also subtly hinted at her upcoming projects. She is set to star in the highly anticipated Drishyam 3 and Naragasooran, leaving fans eagerly awaiting her return to the big screen.\r\nShriya\'s recent work in the Disney+ Hotstar series Showtime, alongside an ensemble cast including Naseeruddin Shah, Emraan Hashmi, and Mouni Roy, showcased her versatility and further solidified her position as a prominent figure in the entertainment industry.\r\nWith her undeniable talent, captivating presence, and an exciting lineup of upcoming projects, Shriya Saran is undoubtedly a force to be reckoned with.

Shriya steals with her glamor

Shriya Saran Stuns With Her Looks

Can anyone save Double iSmart.\"Double iSmart\" Stumbles: Sequel Fails to Recapture Magic of Original.\r\n\"Double iSmart,\" the much-anticipated sequel to the blockbuster \"iSmart Shankar,\" has experienced a disappointing start at the box office, with collections dropping on Friday after a decent opening on Thursday.\r\nWhile the film managed to collect Rs 7.5 crore in its first two days, the initial excitement generated by the Ram Pothineni-Puri Jagannadh pairing has not translated into sustained success.\r\nDistributors are expressing concern about the film\'s declining performance, attributing it to negative word-of-mouth. The audience response has been lukewarm, with the film failing to capture the energy and engagement of its predecessor.\r\n\"The film had a strong opening due to the hype surrounding the combination, but it seems the audience isn\'t impressed,\" one distributor said. \"The double memory transfer plot and Ram\'s different portrayal haven\'t resonated with viewers.\"\r\n\"iSmart Shankar\" captivated audiences with its innovative plot of memory transfer and Ram\'s energetic performance. However, \"Double iSmart\" appears to have lost its edge, with the double memory transfer concept feeling convoluted and the film lacking the original\'s punch.\r\nRam Pothineni, hoping to make a comeback after the underperformance of \"Warrior\" and \"Skanda,\" agreed to star in the sequel. However, \"Double iSmart\" is unlikely to deliver the box-office success he sought.\r\nThe film\'s prospects for a blockbuster run appear weak, and the distributors believe that increased promotional efforts may be the only way to salvage its performance.\r\nThe disappointing response to \"Double iSmart\" highlights the challenges of sequels, particularly those that try to outdo their predecessors. It remains to be seen whether the film can overcome its current slump and achieve a successful run at the box office.

Double iSmart in doldrums

Can Anyone Save Double iSmart?

Nani wants to team up with Vivek Athreya again. Nani Hints at Potential Reunion with Director Vivek Athreya.\r\nNatural Star Nani is currently on a promotional spree for his highly anticipated film Saripodhaa Sanivaaram, directed by the acclaimed Vivek Athreya and starring Priyanka Arul Mohan. The pan-Indian release, set for August 29, 2024, is already generating considerable buzz thanks to the creative team and DVV Danayya\'s production backing.\r\nDuring a recent promotional event in Chennai, Nani dropped a tantalizing hint, suggesting a possible third collaboration with Vivek Athreya. The director\'s previous work with Nani on the charming rom-com Ante Sundaraniki was a critical and commercial success, and fans are eagerly speculating on what their next project might entail. Will they revisit the rom-com genre, or venture into a different territory altogether, perhaps an action-packed drama?\r\nWith Jakes Bejoy\'s music adding another layer of excitement, Saripodhaa Sanivaaram is shaping up to be a potential blockbuster. The prospect of Nani and Vivek Athreya teaming up once more has only amplified the anticipation surrounding this upcoming release.

Natural Star to team with him again

Nani wants to team up with Vivek Athreya again

Kiran Abbavarm to introduce World of Vasudev. Kiran Abbavaram\'s \'KA\' Gears Up for Musical Debut with \'World of Vasudev\'.\r\nKiran Abbavaram\'s upcoming pan-India film KA, previously titled Variety, is generating considerable excitement amongst audiences. The intriguing title, coupled with a captivating teaser, has fuelled anticipation for the movie.\r\nFans are particularly eager to see Kiran Abbavaram in a new, fresh avatar, and the film\'s unique premise has piqued their curiosity.\r\nAdding to the buzz, the film\'s music journey is about to begin. The first single, \"World of Vasudev\", composed by Sam CS, is set to release on August 19th. A promo for the song will be unveiled on August 18th at 10:05 AM, further amplifying the anticipation.\r\nDirected by Sujith and Sandeep, Ka promises a unique cinematic experience. The release of \"World of Vasudev\" will provide a glimpse into the film\'s musical world and offer further insight into the narrative, leaving audiences even more eager for the film\'s arrival.