It was pawan kalyan who did it first. Balakrishna is following it in Adhinayakudu. Now Jr.NTR is following it for his new film Dammu. What we are referring to is the new look of the heroes in their respective films.
pawan kalyan sported a bard in Panja. Balakrishna’s Adhinayakudu new look poster shows him with a beard. He is playing three roles in the film but will be seen with a bead in one of the roles. Now the first look picture of NTR’s Dammu is out. It shows NTR with a beard much like pawan kalyan and Balakrishna. It looks like it is the season of beards in Telugu.