Mahesh Misreading Market Analytics

Super Star Mahesh Babu is getting ready to entertain with his milestone 25th film Maharshi. For quite some time, Mahesh often faced questions on his Bollywood entry and whether his films will release in other languages.

Mahesh however is escaping saying his full concentration is on Tollywood and though his films have universal content, they are not thinking of releasing the films across the country as it requires lot of energy to concentrate on promotions and marketing.

Mahesh cited Rajamouli's example saying even though he has market across the country, he is making films in Telugu and is dubbing in other languages and he is doing it since he has market across the country.

However, analysts say Mahesh is misreading and failing to understand the market analytics. They say North movie lovers love mass action elements in south films and that is the reason why films like DJ is getting so many views on social media. Even the recently released Yash's KGF created a sensation releasing across the country.

Movie lovers voted for the content and turned the film into a hit, though they are unaware of the actors. Taking that into consideration, Mahesh has huge fan following and is well known across the country. The makers should have released the film easily as it has all commercial elements. But it seems they felt it is waste of time dubbing and promoting the film but they are failing to realize the untapped market across the country.

In the generation when Hindi and English films are releasing in various languages simultaneously, it is no big task to release Telugu films too in different languages across the country. However, Tollywood stars are scared to take that risk. Seems none is going to take that risk before Prabhas and Rajamouli will dare to be different with Saaho and RRR.