Their Justice to 'Beauty and the Beast' Concept

'Nuvvunte naa jathagaa' song from Shankar's 'I' was shot superbly and it's not an exaggeration this song itself is pulling a section of audiences into theaters. But why this song is so captivating to everybody? Undoubtedly Vikram and Amy Jackson are the reasons for the mesmerizing effect of this song apart from its grandeur. 

Vikram in a TV channel's interview revealed that the film unit spent two months to discuss on this song. And while Vikram was in the getup of a beast, heroine and unit members also turned scary looking at him initially. Later they accustomed to his getup. Not only with his getup, but also his heart touching performance made him winning audiences applause. 

When it comes to Amy Jackson, she was Britisher by nationality. Even then, she looked like an enchanting Indian beauty. Her costumes and gestures made her presence felt as an angelic beauty. On a whole, 'Beauty And The Beast' concept worked out well for the movie.