Junior NTR’s Jai Lava Kusa enjoyed maximum advantage of releasing first in Dasara season with one week safe gap maintained at Mahesh Babu Spyder. While the latter proved to be a dismal effort in AR Murugadoss direction, alone the explosive performance of NTR in Jai’s character saved the Bobby directorial from sinking down at ticket counters.
Meanwhile, Spyder makers have aggressively promoted their film’s revenues with wide posters highlighting 150 Crores gross in less than two weeks. In turn, this sort of promotional feats gave rise to controversies and anti-Fans showed off their trolling power on social media.
When certain section of NTR Fans demanded similar Box Office posters from Jai Lava Kusa team, surprisingly they haven’t resorted to such fake techniques. Instead, the PR team has played safe releasing only weekly posters of JLK and letting no attention on trade reports. They want the film to run genuinely on its strength of NTR and nothing more. In fact, this is appreciably a honest attempt.