Pelli Choopulu - How They Won?

‘Pelli Choopulu,’ the little film which released yesterday is a buzz subject everywhere. The movie hasn’t got any big casting or great technical names attached, it’s just the beautiful content and neat presentation won the hearts. In fact, we are seeing many small films releasing every week and none of them are sticking to theaters at least for one week. However, ‘Pelli Choopulu’ hasn’t fallen into this category.

Makers of this film have adopted a new promotional strategy which appears to have paid off. Just after getting their first copy ready and satisfied with overall output, director Thaurn Bhascker and Suresh Babu’s son Abhiram arranged ‘Pelli Choopulu’ special previews inviting industry people and outsiders to take their opinion. 

Either good or bad, please post your views about the film on social networking platforms. Such repeated requests from them helped the film to gain maximum publicity. How many movies do we see cracking such new promotional experiments? 

‘Pelli Choopulu’ gained a huge positive pre release buzz. Multiplexes, theaters in metros and A order centers have got overflowing crowds today. Although, revenues were below average till yesterday afternoon, right from evening shows crowds went on increasing with positive word of mouth publicity. ‘Pelli Choopulu,’ a one more success story.