Varun Not Hurried But His Business?

Varun Tej is slowly nullifying the damage done by ‘Mukunda’ with a solid content in ‘Kanche.’ The Krish directorial has won superb appreciations from critics and for first time, Krish too enjoyed a commercial success recovering whole of 20+ Crores budget invested. Call it the change in attitude of Telugu audience who are these days welcoming experiments with open hands as ‘Kanche’ success proved it.

Before depositing credits of ‘Kanche’ into Krish and Varun respective accounts, here comes the buzz about Varun’s third film ‘Loafer’ enjoying superb pre release business with Nizam area rights sold for 7.5 Crores. Well, the figures are unimaginable for a hero with no proven commercial track record till date. How far such gallant approach from distributors will pay at Box Office?

Truly speaking, Varun isn’t so hurried to build a commercial image. He is testing on wide variety of characters without smacking into a particular image trap. This should obviously shrink the commercial viability in Mega brand and Varun isn’t really worried about it. Appallingly, buyers are glorifying only the Mega brand in Varun without perceiving a real artist in him. Resultantly, ‘Loafer’ pre release business is amplified by manifolds relative to Varun Tej’s last two movies.