Lavanya Tripathi messes with Athamma Kitchen

Lavanya Tripathi, known for her roles in films like "Andala Rakshasi" and "Soggade Chinniyana," recently found herself at the center of a social media controversy after appearing in a promotional video for "Attamma Kitchen," a business venture launched by Surekha Konidela (Chiranjeevi's wife) and Upasana Konidela (Ram Charan's wife).

The video, featuring Lavanya and her husband, Varun Tej, preparing Avakaya, sparked a wave of criticism online.  Viewers took issue with their perceived lack of hygiene during the process, pointing out the absence of gloves, loose hair, and the use of a banana in the preparation, which many saw as unhygienic.

The controversy escalated when Attamma Kitchen's team responded to the criticism by claiming the avocado was being prepared for personal consumption, not for sale.  However, this explanation was met with further scrutiny, as some netizens questioned why a home-made video was shared on the official Attamma Kitchen platform.

The backlash highlights the challenges of maintaining a positive image for a new business venture in the digital age.  The video, intended to promote Attamma Kitchen's products, inadvertently raised concerns about hygiene and transparency, potentially impacting consumer confidence.

Key Takeaways:

Lavanya Tripathi's appearance in the Attamma Kitchen promotional video sparked criticism regarding hygiene practices.

Attamma Kitchen's response, stating the avocado was for personal use, failed to fully address the concerns.

The controversy underscores the importance of maintaining a consistent and professional image for businesses, particularly those operating in the food industry.

Moving Forward:

The Attamma Kitchen team will need to address the concerns raised by viewers in a transparent and reassuring manner.  This could involve clarifying their hygiene practices, providing more detailed information about their products, or addressing the criticism head-on in a more comprehensive way.  Failing to do so could lead to further negative publicity and damage the reputation of the business.